The focus of an outbound sales rep is to introduce their company’s service or solution and effectively communicate its selling points — where it will save the prospective buyer time and money. Sounds easy enough right? Not so fast. Understanding your company’s product or service is one thing, but crafting a tailored pitch and articulating that pitch to the specific prospect is an entirely different matter. In order to effectively tailor and pitch your product or service to a prospect, you need to ask yourself the following.
Who are you calling and why?