- 04 Jul
Surefire, Step-by-Step Instructions to Get Sales and Marketing Teams Working Together
When the topic of "sales and marketing alignment" comes up, you get one of three reactions from the sales and marketing leaders in the room.
"Of course creating alignment is important in this customer-first, connected environment! We must do everything we can to bring sales and marketing together." And then they go back to doing things as usual.
"We're just not ready for making this kind of shift." There's agreement that a change needs to be made, but it's not a crisis so it gets zero organizational attention.
- 04 Jul
Overcoming 3 Psychological Barriers to Closing Sales in the Digital Era
What are the biggest roadblocks in closing a deal? We’re all familiar with the usual culprits: establishing urgency, gaining a warm intro, competing against lower prices, overly long sales cycle, etc.
- 11 Jun
Nominating for BESMA is a ‘no-brainer’!
Nominations are open for the ISM’s British Excellence is Sales Management Awards (BESMA). Here’s why you have everything to gain by entering – and nothing to lose…
First up, these are the UK’s leading sales awards. Just by nominating your top salespeople you’ll effectively be saying, “You’re worth it, you deserve this.” In other words, even if they don’t win – or even make the final – you’ll be giving them a massive morale boost by recognising their talents and efforts.
- 17 May
Sales Experts Reveal the Books that Impacted Them Most in Their Careers