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Surefire, Step-by-Step Instructions to Get Sales and Marketing Teams Working Together

When the topic of "sales and marketing alignment" comes up, you get one of three reactions  from the sales and marketing leaders in the room.

  1. "Of course creating alignment is important in this customer-first, connected environment!  We must do everything we can to bring sales and marketing together." And then they go back to doing things as usual.

  2. "We're just not ready for making this kind of shift." There's agreement that a change needs to be made, but it's not a crisis so it gets zero organizational attention.

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Nominating for BESMA is a ‘no-brainer’!

Nominations are open for the ISM’s British Excellence is Sales Management Awards (BESMA). Here’s why you have everything to gain by entering – and nothing to lose…

First up, these are the UK’s leading sales awards. Just by nominating your top salespeople you’ll effectively be saying, “You’re worth it, you deserve this.” In other words, even if they don’t win – or even make the final – you’ll be giving them a massive morale boost by recognising their talents and efforts.

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Sales Experts Reveal the Books that Impacted Them Most in Their Careers

If you had to choose one book that has most profoundly impacted your growth as a sales professional, which would it be?

We asked this question to several influential thought leaders who have authored exceptional sales books of their own. We’re always fascinated to learn what inspires the people who inspire us. And we certainly didn’t mind the expert help in prioritizing our 2018 sales book reading list.

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