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Why CEOs Must Embrace Social Media in 2018

DID YOU KNOW THAT ONLY 57.6% OF BUSINESSES USE SOCIAL MEDIA?

What is even more surprising is that 30% of consumers want to support brands online but cannot do so, if a business is not embracing social media.

When I work with business owners and CEOs I notice that there is a huge disconnect. The disconnect is based around connecting with customers online. Staff are often not aligned with the value proposition of a business.

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The Digital Transformation Battle Between Sales & Marketing

DID YOU KNOW THAT 39% OF ORGANISATIONS SAY THAT DIGITAL TRANSFORMATIONS HAVE HELPED THEM GENERATE REAL-TIME SALES ONLINE?

A further 32% say that a digital transformation has improved operational efficiency, and 28% say it has helped them acquire new customers.

Since the start of 2014, I have been going through a digital transformation.

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How To Master the Deal Review

I’m a big fan of a strong operating cadence in a sales organization. Weekly and sometimes daily sales forecast reviews have become commonplace in most sales teams today. In the same manner, many sales leaders have expanded their operational cadence to include deal reviews, especially for strategic accounts and must-win deals. This is often a core part of quarterly business reviews, but also part of the commercial excellence strategies that many organizations employ to provide additional support for the largest opportunities in the pipeline.

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6 Steps to Building a Moneyball Sales Team

You might be wondering what a “Moneyball” sales team is and how it applies to your team. The premise is based on the book, Moneyball: The Art of Winning an Unfair Game, by Michael Lewis. In the book, Lewis argues that the front office of the Oakland A’s took advantage of more analytical gauges of player performance to create a team that could compete successfully against competitors in Major League Baseball with deeper pockets.

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