- 10 Sep
How to Engage Sales Prospects in a More Meaningful Way
There’s no doubt that being social is an important part of social selling. It’s in the name, after all. Sharing, liking, and commenting on social content are great ways to stay engaged with important contacts, but if generating leads is your goal, it helps to combine “being social” with “being purposeful.”
Acknowledging a job change, sharing a news item, and being active in comments are a few ways to use engagement to generate leads. Here, we explore how to use these functions strategically:
Use Comments to Add Value
- 10 Sep
Make Your Sales Job More Meaningful: How to Find Purpose in Your Work
When did you decide to build a career in sales? Was it a conscious decision as a teen? Or did you find yourself migrating to the field after discovering you had a knack for connecting people with things they need?
Whatever your reason for working in the sales profession, chances are you’ve been disillusioned a time or two. It happens to almost everyone at some time.
- 10 Sep
3 Simple Questions to get Marketing and Sales Working Together
How do you get the sales team and marketing team to work together?
There’s a lot of talk about the increasing need to align sales and marketing functions within organizations. Customers are expecting a seamless experience. And it’s getting more difficult to split the different parts of the customer life cycle between the sales team over there, and the marketing team over here.
- 09 Aug
Why Today’s B2B Buyers Are Becoming More Self-Reliant
The dynamic between Sales and B2B buyers is changing. Buyers no longer wait for sales reps to educate them on a new product or service. They now have access to resources to help them research on their own — before they even meet with a vendor.
- 08 Aug
Why is Relationship Marketing So Important in the Digital Age