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3 Secrets to Boost Your Sales Productivity

When I was first selling about 20 years ago, it was just me, the desk, the phone, a written directory of people who I could call, and a ticking timeclock.

Now, the life of a seller is completely different. It’s amazingly harder to execute on a day-to-day basis. You have noise coming at you in all directions. Your phone is buzzing in your pocket nonstop. You have to check your email, Slack, LinkedIn, Instagram, and text messages. You’re constantly reading news stories, sports stories, and trying to keep up with the Kardashians.  

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I Blame Lewis Hamilton....

I was watching the German F1 Grand Prix a few Sundays ago. It all looks so easy. Lewis Hamilton in his silver Mercedes carved his way through the field, overtaking, undertaking, and took first place.

All he’s doing is sitting down and driving isn’t it?

I do that. And I do it every day, not just on a Sunday afternoon. Plus, I have to contend with pedestrians, cyclists, speed cameras, roadworks and traffic.

I’m joking of course, but the thing is, when something is done well, it looks so easy.

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Perfecting The Telephone Sales Call For Maximum Results

A salesperson’s ability to effectively handle and convert telephone enquiries is vital.

Very often what you thought you said and how you thought you sounded are very different once you hear the actual call, particularly in context of course learning.

PhoneCoach is a completely stand-alone telephone coaching kit perfect for training up to 12 people. The real benefit however is the ability to easily listen back, critique and feedback the call example that has just taken place.

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The Power of “Story-Selling”

One of the most powerful and compelling forms of communication throughout human history has been the story. From bedtime stories to listening to grandparents talking about the good old days, our upbringing has been saturated with story. 

Now neuroscience allows us to understand exactly why stories are so powerful, and most importantly for us as sales professionals, how we can use them to inform, educate and influence our customer's brains. 

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