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Why Activity-Based Selling Drives Account-Based Sales

It’s no secret that many B2B sales organizations are switching to account-based selling.

What you might not know is that the trick to creating a well-oiled sales machine with account-based selling is with an activity-based selling strategy. This methodology is built on the premise that sales is a cascading chain of controllable behaviors that leads to a defined outcome – closing a deal.

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Why Social Selling Will Soon Just Be...Selling

Back in 1997 when I started my career, there were two things that everyone believed were going to revolutionize commerce and industry.

First there was the mobile revolution—upcoming mobile technologies were about to significantly impact how we interacted, shopped, and banked. The second was ecommerce, the prediction that brick and mortar enterprises were about to be displaced with "click" and mortars.

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May Competition Terms and Conditions

1. Entry into this competition implies acceptance of these rules. The owners of National Sales Conference reserve the right to amend these rules at any time.

2. No purchase is necessary to be entered into the competition.

3. One entry per person/account.

4. The promoter of the competition is Lincoln West.

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